Mortgage Leads that Convert
Lead Planet generates leads organically from our exclusive consumer websites and delivers them to lenders like you.
Mortgage Lead Generation
25+ Years of Quality Lead Generation
Let’s be honest — finding the right leads and growing your business can feel overwhelming, time-consuming, and flat-out frustrating. But staying ahead of the competition is everything. Choosing the wrong lead generation partner can cost you serious time and money. That’s why our team of real industry experts and specialists pour countless hours into researching the details and delivering straightforward guides, tips, and insights to help you make smarter business decisions.
Trusted by lenders including
Ready to Get More Qualified Leads?
No contracts. No setup fees. $300 minimum to get started.
Talk to an account executive and get set up today.
Or call us directly: 888-271-9581
Why Lending Professionals Choose Lead Planet
Quality First
In-House Lead Generation
You get borrowers who found our websites through search engines and filled out a loan application—not recycled names from a third-party database. We generate every lead ourselves, so you know exactly where it came from.
No Recycled Data
Keeping the process in-house guarantees higher intent and better conversion rates for your team.
Dedicated Support
A Real Person on Your Account
Your dedicated account executive knows your lending niches, configures your filters, and picks up the phone when you call. No ticket systems. No automated queues.
Always Available
We prioritize direct, immediate communication because we know that in the mortgage industry, time kills deals.
Control Your Budget
Exclusive or Shared—Your Call
Exclusive leads go to you and only you. Non-exclusive leads are shared with a maximum of 3 lenders at a lower cost. Mix and match to fit your budget and your team’s capacity.
Mix and Match
Every lending business has a different strategy. We provide you with the controls to dial in your absolute best ROI.
Client Reviews
Trusted by Lending Professionals Since 2001
“After 6 months of great conversion rates, we started using the Lead Planet exclusively for internet leads. They created a custom lead generation campaign that matched our lending niches!”
MF
Mike Fimbres
JNJ Lending · Irvine, CA
“We’ve been using Lead Planet leads for nearly 3 years now. We recently tracked our last few months and found that we have been doing 3 to 1 on our investment!”
BM
Brent Mazur
Discount Home Loan Center · Irvine, CA
“There are not many companies that have the ability to generate real-time leads in all 50 states. The live transfers worked great for our branches. Thank you Lead Planet for reducing our marketing costs and increasing our origination!”
BL
Ben Lyons
CFB Loan Services · Baltimore, MD
“I love the fact that when I use Lead Planet leads, if there happens to be anything I need, I can just pick up the phone. Their awesome customer service gives me the confidence to keep reordering again and again!”
SF
Saul Farber
Loan Depot · Irvine, CA
FREQUENTLY ASKED QUESTIONS
Common Questions, Straight Answers
Everything you need to know before getting started with Lead Planet.
Most companies claiming to sell mortgage leads are brokers – they purchase bulk data from third parties and resell it with a margin and no accountability for freshness or accuracy. Lead Planet owns and operates the consumer websites, TV placements, radio campaigns, and direct mail programs that produce every lead we sell. That first-party sourcing model produces fresher data, faster delivery, and a continuous feedback loop that improves lead quality based on your real conversion results.
Internet mortgage leads from Lead Planet are delivered in real time – typically within seconds of a borrower completing their request. Leads are routed via direct CRM integration, email, or our secure lender portal. For live transfer leads, your loan officer is connected to a pre-screened borrower by phone with no outbound dialing required.
Yes. Lead Planet\’s platform supports granular custom filtering. You can specify licensed states, loan program types (FHA, VA, conventional, jumbo, etc.), credit grade bands (excellent through subprime), loan amount ranges, LTV ratios, and more. Only leads matching all your criteria are routed to your account.
Call us at 888-271-9581 or complete the contact form on our website. A Lead Planet account executive – not a call center representative – will walk you through the available lead types, discuss your target market and loan programs, and build a custom lead program around your goals. There is no obligation and no long-term contract required to get started.
Have a question we didn’t answer? Talk to an account executive →
Since 2001
About Lead Planet
At Lead Planet, our mission is to connect the best lending professionals with motivated consumers in all 50 states. For almost three decades, we’ve been committed to delivering high-quality leads and transparent resources that take the guesswork out of customer acquisition — helping loan companies of all sizes turn opportunity into results.
Lead Planet was founded in 2001 to generate quality high converting leads to mortgage lenders, brokers, and banks. There simply weren’t any reliable lead generation companies to help loan officers find quality leads from American consumers that needed home loans. Since then, we’re proud to have helped millions of homeowners get connected with trusted lending professionals.
